Synapse Launch

From the start the idea for the launch of the Cannondale Synapse was one of purity, design and the overall elevation of an emerging category in the bike world.

Partnering with Fry Creative it was our job to bring their powerful concept and distinct, authentic copy and tone to life in ads and more.

The Synapse launch campaign purposefully showcased the bikes and highlighted those that found a new sense of endurance riding on this platform. 

For something that appeared so simple, it takes a lot of planning to make sure the look goes as planned. We supplied a signature guide ensuring the world wide roll out went as planned.

For something that appeared so simple, it takes a lot of planning to make sure the look goes as planned. We supplied a signature guide ensuring the world wide roll out went as planned.

Well thought out pacing, copy and fantastic photography make this bike shine.

Never forgetting that people had to find the specs and features…we accommodated for that too.