Young Chefs Academy rebrand

Young Chefs Academy offers a one-of-a-kind party experience with interactive and amusing culinary activities guaranteed to entertain and engage party guests. We were to help them re-imagine their brand as more fun while being more modern, fun and appealing to older students and their families.

The new visual identity had to work in a variety of settings, at Young Chefs academy chefs coats are rite of passage and a symbol of belonging.

During our design process, the founder mentioned a great story about the lasting impact that YCA can have on its chefs, and that a former chef who now an adult kept their pizza wheel from classes 15 years prior. So it had to end up as a visual in our work.

Website visualization.

As the brand was updated, we also helped imagine what stores could look like for franchisees. Inside and out.

Social post styles.

Stationery.

Presentation deck.

Brand program and occasion icons.

Brand alphabet.