Bike arc

Art Direction, Brand Development, Print

Bike Arc is modular bike park system. we set out to show the simplicity and elegance of the Bike Arc system in unique setting, that was cost effective to produce.

Sticking with a limited color palette and clean type. we let the essence of Bike Arc shine though.

By combining strong graphic elements with clean photography and type, we were able to clearly communicate the differences, similarities and uses between the 4 Bike Arc systems.

We implemented a simple insert sheet that is cleanly laid over the detail page, creating a simple cost effective way to keep the catalog current without reprinting the entire edition.