Cannondale: SystemSix

Art Direction, campaign, Visual Design

Cannondale: SystemSix

The SystemSix is truly in a class of its own. With Fry Advertising driving the creative we designed a visual system that helped define its class.

Looked fast in spread.

Or single.

In store system application.

In ain’t real ’til it has a catalog. Covered.

No joke at launch, the SystemSix was proved in wind tunnels to be the world’s fastest bike. We just let it be known.

More bike. More catalog.