Art Direction, Brand Development, Branding


Working with Panache Cyclewear, bovine set out to add a new flourish to the highly respected coaching services of Chris Carmichael. the first stake in the ground was a much more contemporary and stylish approach to the well known name.

Simple design for a simple idea…eat. sleep. ride. Seems to work.

A good url these days is worth its weight in gold or in this case…cotton? We made a point of developing a brand element that pushed users back to online presence.

The grand daddy of em all. this year we led the Carmichael team to stand out more then ever at this classic event.

A hard race in one the most beautiful places on earth. so lets go tropical. We decked the Carmichael team in something Magnum would be proud of.