Eclipse 2019

Branding, Packaging, Visual Design

Eclipse 2019

FiftyFifty Brewing Co. is a Truckee, California based brewery and pub that believes everything in life should be lived (and brewed) in balance. 

Their premier offering is an annual release called Eclipse: an Imperial Stout, that is barrel aged in a variety of whiskey barrels and blended into a dozen or more styles each year. These are just a few of the styles.

Double Barrel Delight detail.

Old Trestle detail.

Vietnamese Coffee detail.

Overall the Eclipse label was designed to be an extensible system that could adapt to any new flavor though simple color & copy updates.

The label system focused on a central visual and color accent that paired to a coordinated wax dip color.

Each label had a metallic effect that gave a luminosity to each label that accented the “eclipse” effect.