Fuqua MMS

The Fuqua MMS program was developed for undergrads entering an unstable employment market. the new brand was built around 2 simple ideas, passion and business essentials, which can be interpreted in very diverse ways and we communicated this program was just that,diverse and unique, by showing, literally, the diversity of thinking and interests in current students.

Applicants often want to relate to the current class of students to self identify that this program is THE right one for them, so special attention was paid to the student profiles so that getting to know these students as real and diverse individuals, was simple and connecting.

Leveraging the 6 page format we designed for all of Fuqua’s other MBA programs, we were able to pull the richest elements out of the website and fit neatly into a personal and emotional brochure that stood out on its own, but fit well within the parent brand of fuqua collateral.

Applicants often want to relate to the current class of students to self identify that this program is THE right one for them, so special attention was paid to the student profiles so that getting to know these students as real and diverse individuals, was simple and connecting.