Live Shimano Social Platform
Art Direction, Branding, campaign, Web DesignLive Shimano Social Platform
Shimano, the world leader in bicycle components, was looking for a way to build more control around their social channels and give their fans ways to engage more and see more…all at the same time.
Dispatch Communications asked us to help bring their plan to aggregate any Shimano activity but also to provide a more simplified campaigning mechanism where contests and activities could be run.
With the initial launch of the platform Shimano and Dispatch can run well branded contests, award prizes and group content and posts based on interest or specific disciplines within the world of Shimano cycling.