Art Direction, Branding, Logo/Corporate ID


Nutrislice is a foodservice technology company that elevates the guest experience while making life easier for food service professionals and their guests through digital menus, signage and access to food information.

Angrybovine worked internally with the team at Nutrislice to modernize their brand from the inside out.

As the logo evolved it was important to make sure it would work where it needed to.

It was important for the brand to be recognizable and build familiarity in many formats.

In addition to collateral, sales tools were completely rebranded.

This is a brand that had to stand well on its own in customer environments, so a visually contrasty system was developed to be noticed but not interruptive, no matter where it lived.

Brand launch materials.

Sign of the times for brands in 2020. Required equipment.