Oskar Blues Shop

Oskar Blues wanted their online store to be functional and easy to update, but above all it had to have that Oskar Blues feel.

We wanted to make sure the site could maintain a level of quirkiness that is inline with the brand but be very searchable, editable and fun to use.

We designed a number of templates for use throughout the site. section landing pages had to work hard at merchandising the goods while being easy to maintain.

With many categories and lots of inventory, it was important for the merchandising team be able to display all their wares, but also highlight and feature relevant pieces at the same time.

The actual product pages were designed to be big and bold, showcasing the goods you just have to have.