Panache 2019

Art Direction, Brand Development, Branding, Cycling Kits, Logo/Corporate ID

Panache 2019

Panache Cyclewear is a fashion forward, cycling clothing brand in Boulder, Colorado. 

After years of working directly with Panache Cylewear on cycling kit design, we were honored to help bring a new identity to life.

Although Panache makes the some of the world’s best cycling clothes, the logo had to look good ( and fast) on street apparel.

We also helped envision how the new brand would fit into all the things that a clothing business MUST have.

Additional brand placement extension.