System Skateboarding

Like it or not, most if not all trends begin AND end in skate culture. We developed a brand that represented the order and chaos of this culture who is keenly aware of anything but authentic.

For the online presence we developed the first immersive part of the brand, randomly selected and degraded photographs greet the viewer while providing easy access to location and contact information.

To build consistent unexpectedness in the brand, we developed a series of varied business cards leveraging changing signature graphics and photographs put up against rigid clear information.

Up close to the cards you will find more contrast and unexpectedness, in the varied images and even some twists on personal information) that is very relevant in this genre.)

Stickers may be one of the most important brand signals for a skateshop, so we were quick to develop a simple set of stickers in multiple colorways that should be seen at bus stop or lift pole near you very soon.

It was important to extend the brand to the very of skateboarding…and we did just that. And put the system brand right under the riders feet.