TrainingPeaks Brand Evolution

This body of work is a glimpse of the results of my effort as a Fractional CMO where I partnered with executive leadership and internal teams to shape brand strategy, marketing, and campaigns across the TrainingPeaks ecosystem.

In this role we updated positioning, tone and voice, in addition to creating a brand system that brought consistency and energy to all of the TrainingPeaks experiences and communications.

The audiences.

Be ready. This short phrase became the way we spoke to multiple audiences revealing the brand promise and result of “Unlocking human potential. Together.”

Booth.

Photo vibes.

At its core, the product is about bringing athletes and coaches together in a way that not other platform can.

Updated web presence.

Partnerships and merch.