trigger launch

As part of our continued partnership with Fry Creative, we were honored to get the opportunity to help devise the launch of Cannondale’s fully redesigned Trigger. 

This campaign relied on a more organic visual system based on colorful versions of Rorshach ink blots.

Visual signature guide and recommendations for apparel.

The Trigger visual language extended well into event and video settings.

In addition to advertising, we delivered the Trigger catalog.

The catalog kept in the character of the bikes personality, while making sure we didn’t lose the opportunity to talk about all the details.