We speak Peak.

We Speak Peak is an ongoing content series developed for TrainingPeaks, the worlds most complete training platform. This campaign launched with a deep dive into how the worlds best teams prepare for the Tour de France.

Within this series, our content kicked off with a podcast series hosted by former pro cyclist and tour de France veteran Alex Howes and Coach Joe Lewis.

The entire series was powered through World Tour Team partnerships and experiences where TrainingPeaks is known as the official language of endurance.

We speak Peak is a multi-channel experience that created many ways for viewers to learn and engage with thoughtful and inspiring content that translate into value for athletes and coaches in any sport and at any level.

As part of our print campaign it was important to drive home the ubiquity of the TrainingPeaks platform. A platform that is used by over 80% of the professional teams racing in the Tour De France.

Social looks.

Coach cards were a focal point of the campaign and highlighted the translators of the athletes data, giving viewers an inside look at what data the world’s best are looking at.

That’s alot of teams.